The Face Foundrie Franchise is a modern facial-bar concept that delivers efficient, results-driven skincare services—including custom facials, brows, lashes, and retail—within a welcoming, boutique studio setting. Designed to make professional skincare both accessible and approachable, Face Foundrie combines high-end aesthetics with streamlined operations and recurring revenue opportunities.
Founded to fill the gap between traditional spas and express beauty services, Face Foundrie’s model emphasizes affordable luxury, subscription-based skincare, and multiple service lines that drive repeat visits and retail sales. Its brand aesthetic, consistent guest experience, and data-supported operating systems have positioned it as a fast-growing player in the beauty and self-care market.
This guide provides a detailed look at the Face Foundrie franchise opportunity, including startup costs, operational model, training and technology support, ideal owner profile, and territory considerations—presented in an earnings-claims–free, compliance-safe format.
This article is sponsored by Face Foundrie. The content has been created in partnership with the brand to deliver transparent insights into its model and franchise opportunity.
Who Owns Face Foundrie and What’s the Brand Story?
Founded in 2019 by Michele Henry in Minneapolis, Face Foundrie® was created to make professional skincare more accessible, approachable, and results-driven. Henry, a licensed esthetician and multi-time entrepreneur, saw a gap between traditional day spas and expensive med spas—spaces that either lacked efficiency or affordability. Her solution: a facial-bar model offering high-quality services in a modern, time-conscious format.
Face Foundrie’s mission is simple but ambitious: to make expert skincare affordable, inclusive, and habit-forming. Each studio is designed with an open-concept layout and digital-first tools such as online booking, mobile checkout, and cloud-based POS systems that keep operations smooth and guest experiences consistent.
Appointments typically last 30–40 minutes, with optional enhancements like LED therapy, hydrojelly masks, or brow and lash add-ons. A structured membership program and curated retail products encourage repeat visits and steady client relationships, supporting a subscription-style revenue model without making or implying financial performance claims.
After strong initial traction in its home market, Face Foundrie began franchising in 2021 to meet growing national demand for affordable, results-oriented skincare. The brand has since expanded to dozens of locations across the U.S., with multi-unit development opportunities available in select territories.
Franchisees benefit from a culture of collaboration through the Franchise Advisory Council, regular operational updates, and system-wide marketing initiatives that keep brand standards unified as the network scales.
Face Foundrie’s leadership continues to focus on what has driven its success from the start: empowering franchise owners, standardizing training and customer experiences, and delivering efficient, approachable skincare at scale.
How Much Does a Face Foundrie Franchise Cost?
Opening a Face Foundrie franchise involves a brick-and-mortar investment that covers build-out, equipment, technology, inventory, and three months of operating capital. According to the Franchise Disclosure Document (FDD), the total estimated initial investment ranges from $351,900 to $698,850*. This estimate includes all major startup costs, such as your $50,000* franchise fee.
The investment range reflects factors like studio size, lease terms, and local market conditions. Franchisees typically secure a retail location between 1,200–1,800 square feet in a high-traffic lifestyle or mixed-use center, balancing visibility with operational efficiency.
Startup Costs & Fees.
| Category | Low Estimate* | High Estimate* |
| Background Check Fee* | $200 | $600 |
| Initial Franchise Fee* | $50,000 | $50,000 |
| Accounting System Setup* | $500 | $500 |
| Rent & Security Deposit* | $9,100 | $32,000 |
| Leasehold Improvements* | $45,000 | $233,000 |
| Furniture, Fixtures & Equipment (FF&E)* | $57,100 | $86,000 |
| Initial Opening Package* | $48,000 | $59,100 |
| Technology Expenses* | $9,000 | $11,500 |
| Signage* | $9,000 | $15,000 |
| Training Expenses* | $16,500 | $26,900 |
| Grand Opening Advertising* | $25,000 | $60,000 |
| Licenses & Permits* | $1,800 | $4,600 |
| Professional Fees* | $6,500 | $29,500 |
| Insurance* | $1,000 | $3,350 |
| Supplies* | $500 | $1,300 |
| Miscellaneous* | $1,500 | $4,000 |
| Extension Fee* | $0 | $2,500 |
| Additional Funds (3 months)* | $71,200 | $79,000 |
| Total Estimated Initial Investment* | $351,900 | $698,850 |
What Drives the Range.
Your total startup cost can vary based on:
- Lease negotiations and tenant improvement packages (TI)
A well-negotiated lease or a second-generation retail space can significantly reduce build-out costs. - Local labor and construction pricing
Urban and coastal markets may have higher renovation and permit expenses. - Initial product assortment and retail mix
The size of your launch inventory and retail display selections influence upfront expenses.
What Does the Face Foundrie Business Model Look Like Day-to-Day?
The Face Foundrie franchise model is designed around efficiency, experience, and recurring engagement. It operates as an appointment-driven studio with multiple revenue streams—services, enhancements, memberships, and retail—each reinforcing client retention and brand consistency.
Core Services and Enhancements.
At its foundation, the Face Foundrie menu focuses on targeted facials completed within a 30–40-minute window, appealing to busy professionals who want visible results without the time commitment of a traditional spa. Optional enhancements such as hydrogel masks, LED therapy, or dermaplaning (where permitted) allow guests to personalize their experience.
Complementary brow and lash services help diversify the offering and increase visit frequency. Retail sales—featuring Face Foundrie’s curated line of clean, results-oriented skincare products—extend the client relationship beyond the appointment and support the brand’s “facials for all” mission.
Membership and Guest Cadence.
Memberships play a central role in customer retention. Guests typically book recurring visits every four to six weeks, turning skincare into a habit rather than an indulgence. The integrated POS and CRM system automates membership billing, reminders, and promotional campaigns, helping franchisees maintain predictable client flow and smooth administrative processes.
Enhancements and retail pair naturally with the membership model, encouraging small-ticket upgrades that align with client needs rather than aggressive upselling.
Staffing and Operations Structure.
Each studio is managed by a Salon or General Manager, responsible for coaching estheticians, maintaining service standards, and handling day-to-day performance. Licensed estheticians deliver services, while a front-of-house team manages guest interactions, retail recommendations, and membership enrollment.
Face Foundrie encourages owners to remain actively involved in operations, particularly during launch and early growth phases. Semi-absentee ownership is possible, but requires appointing a qualified Operating Partner—typically with at least 20% equity—to ensure consistent on-site leadership and adherence to brand standards.
Tech-Enabled Operations.
Technology is at the heart of the Face Foundrie experience. The brand’s digital ecosystem integrates:
- Online booking and real-time scheduling.
- Digital intake and consent forms.
- Automated membership billing and reporting.
- Performance dashboards tracking KPIs like utilization, product mix, and member retention.
This tech-driven framework gives franchisees a clear, data-informed view of studio performance and simplifies daily management, while ensuring guests enjoy a seamless, modern service journey.
Training, Support & Playbooks: What Do Face Foundrie Franchisees Receive?
The Face Foundrie franchise system is designed to provide franchise owners with structured, hands-on support from site selection to grand opening—and beyond. Every stage of the journey includes detailed playbooks, expert coaching, and digital tools that help new owners launch efficiently and maintain brand standards across locations.
Real Estate & Build-Out Support: Franchisees receive site selection criteria, Letter of Intent (LOI) guidance, and access to approved vendors and prototype floor plans that streamline the design and construction process. This ensures each studio meets brand specifications while staying within a realistic budget range for its market.
Pre-Opening Project Management: Each new owner follows a step-by-step pre-opening timeline that covers permits, equipment ordering, hiring, and training milestones. Dedicated project managers conduct weekly check-ins to help franchisees stay on track and prepare for a successful launch day.
Initial Training Programs: Training includes both classroom instruction and hands-on experience for owners, managers, and estheticians.
- Owners and Managers learn about daily operations, staffing, scheduling, and retail implementation, along with strategies for maintaining brand-level service standards.
- Service Providers receive in-depth instruction on treatment protocols, product application, guest communication, and retail storytelling—creating consistent client experiences across every studio.
Marketing Toolkits & Local Launch Campaigns: Face Foundrie equips franchisees with ready-to-use marketing playbooks, paid and organic social media templates, and community event guides for local awareness. A Grand Opening advertising package includes PR outreach and digital launch campaigns tailored to each new market.
Field Support & Performance Coaching: After opening, franchisees benefit from ongoing field visits and virtual coaching sessions that focus on core performance metrics such as:
- Team staffing levels and service efficiency
- Schedule utilization and membership growth
- Enhancement attachment rates and retail sales mix
These insights help owners refine operations while maintaining a consistent guest experience systemwide.
Franchise Advisory Council (FAC): Franchisees also have a formal voice in brand development through the Franchise Advisory Council, which provides feedback on products, marketing, and strategic initiatives. This collaboration helps maintain a sense of ownership and alignment as the network grows.
Face Foundrie’s support system is designed to help franchisees stay focused on what matters most—guest experience, team culture, and long-term brand consistency. With step-by-step launch guidance, ongoing field coaching, and data-driven playbooks, new owners don’t have to navigate the process alone. Instead, they gain a clear roadmap, a collaborative community, and the operational infrastructure needed to grow confidently within one of the beauty industry’s most recognizable emerging brands.
Ideal Owner Profile & Time Commitment.
The Face Foundrie franchise is best suited for hands-on leaders who are passionate about people, process, and creating a welcoming beauty experience. Ideal candidates are motivated by community, brand culture, and the satisfaction of growing a team-oriented business within a proven system.
Who Thrives in This Model.
You might be a strong fit if you:
- Enjoy community engagement and local partnerships with fitness studios, wellness brands, or influencers.
- Have experience in multi-site retail, hospitality, or sales leadership—or are a detail-oriented first-time entrepreneur ready to follow a structured playbook.
- Are comfortable managing staffing and scheduling, hiring licensed estheticians, and cultivating a service-focused, positive workplace.
- Appreciate a systemized business with clear standard operating procedures (SOPs), data visibility, and tech-assisted workflows that make daily operations efficient.
Owner Role Over Time.
In the early phase, owners are deeply involved in recruiting, onboarding, and local marketing, ensuring that each studio opens with a strong, well-trained team and consistent guest experience. As operations stabilize, the role naturally shifts toward coaching the manager, tracking KPIs, optimizing membership performance, and planning for multi-unit development.
This evolution allows franchisees to move from day-to-day operations to strategic leadership, balancing oversight with flexibility as their team and community presence grow.
Face Foundrie’s structure rewards proactive, relationship-driven owners who embrace both the art and the business of beauty. Whether you come from a service background or are new to the industry, the brand’s clear systems, data-driven tools, and strong community focus make it possible to grow confidently while staying connected to your team and clients.
Comparisons & Considerations: How Face Foundrié Fits the Market.
The Face Foundrié franchise occupies a unique position in the rapidly evolving beauty and skincare landscape. It blends spa-level quality with operational efficiency—offering an elevated yet approachable guest experience designed for repeat visits and long-term loyalty.
Where Face Foundrié Stands Out.
- A defined niche between spa and med-spa: Streamlined facials and enhancements deliver visible results at accessible price points—appealing to both skincare enthusiasts and first-time facial guests.
- Diversified revenue model: Four key streams—services, enhancements, memberships, and retail—create multiple pathways for steady top-line activity.
- Tech-forward simplicity: Integrated POS and CRM systems support online booking, membership billing, and KPI tracking, making daily management straightforward.
- Consistent brand identity: Standardized aesthetics, menu structure, and guest journey ensure that the experience feels modern, cohesive, and replicable across all markets.
- Structured franchisor support: Franchisees benefit from real estate guidance, build-out playbooks, pre-opening project management, marketing toolkits, and ongoing field coaching.
Points to Weigh Carefully.
- Build-out costs vary by market: Location condition, landlord support, and regional construction costs can meaningfully affect startup totals. Secure early bids and explore tenant improvement (TI) packages.
- Talent pipeline: Recruiting and retaining licensed estheticians is essential. Investing in team culture, professional development, and career paths can strengthen retention.
- Local competition: Spas, med-spas, and independent estheticians all compete for share of voice. A consistent guest experience and disciplined local marketing plan are key to differentiation.
- Ownership involvement: Face Foundrié is best suited for active, engaged owners. Semi-absentee operation requires a qualified on-site Operating Partner with ownership equity.
The best way to evaluate Face Foundrié—or any franchise—is to compare its structure, scalability, and support to your personal goals and experience. For an impartial approach, we at the Franchise Brokers Association (FBA) provide educational frameworks on franchise fees, territories, and due diligence at the Franchise Brokers Association blog. These insights can help you make confident, well-informed decisions as you explore opportunities in the beauty and wellness space.
FAQ: Face Foundrié Franchise
How much does it cost to open a Face Foundrié Franchise?
The estimated initial investment ranges from $351,900 to $698,850* according to the brand’s Franchise Disclosure Document (FDD). This includes the $50,000 franchise fee, plus expenses for build-out, equipment, signage, retail setup, grand opening marketing, and three months of working capital.
What kind of franchise is Face Foundrié?
Face Foundrié is a modern facial-bar franchise offering efficient, results-oriented skincare services such as facials, brows, lashes, and enhancements—all in a stylish, approachable studio environment. Revenue streams include services, memberships, enhancements, and retail products.
Who owns Face Foundrié, and when did it start franchising?
The brand was founded by Michele Henry in 2019 and began franchising in 2021. It has since expanded nationwide, offering both single-unit and multi-unit franchise opportunities across the United States.
What training and ongoing support are provided?
Franchisees receive comprehensive support from launch to operations, including:
- Real estate and site selection guidance.
Pre-opening project management for build-out and staffing. - Owner, manager, and provider training covering service delivery, retail integration, and team leadership.
- Marketing toolkits for grand opening and ongoing promotions.
- Ongoing field coaching and KPI-driven performance reviews.
What makes Face Foundrié different from competitors?
Face Foundrié bridges the gap between traditional spas and med-spas by offering targeted facials and enhancements in under 40 minutes at approachable price points. Its model combines efficiency, consistency, and a data-driven approach, supported by a strong brand aesthetic and technology that simplifies scheduling, memberships, and operations.
Can I be a semi-absentee owner?
The franchisor’s model is designed for active ownership. Semi-absentee ownership may be possible only with a qualified Operating Partner—typically with at least 20% equity—who manages daily operations and ensures on-site leadership and consistency.
Is Face Foundrié the Right Fit for You?
If you’re drawn to a modern, results-driven beauty franchise that balances approachable pricing with repeatable, membership-based demand, Face Foundrié may deserve a closer look. The concept blends a brick-and-mortar presence with streamlined, tech-assisted operations and multiple revenue streams—from facials and enhancements to retail and memberships—all within a brand focused on consistency and inclusivity.
Franchise owners benefit from a franchisor that prioritizes training, marketing support, and data-driven performance coaching, helping operators maintain quality standards and community engagement. As with any business, long-term results depend on location, staffing, leadership, and local marketing execution, but the structure is designed to support owners through every stage of growth.
Whether you’re an experienced entrepreneur or exploring your first beauty or wellness investment, Face Foundrié offers a clearly defined path to ownership within a fast-growing segment of the self-care industry.
