A Toastique franchise is a fast-casual wellness café serving gourmet toast, cold-pressed juice, smoothie bowls and espresso. According to Toastique’s 2026 Franchise Disclosure Document (FDD), the estimated initial investment for one café is $471,152 to $890,846, including a $55,000 franchise fee, with a 6% royalty on gross sales. This guide walks through the Toastique franchise cost, ongoing fees, training, financial performance disclosures, and the type of owner the brand appears to fit.
About this article. Toastique is a member of the Franchise Brokers Association. FBA publishes reviews of member brands as part of its membership program, and FBA and its brokers may receive a commission from the franchisor if a candidate FBA works with goes on to purchase a franchise.
This article was researched and written by FBA from the brand’s current Franchise Disclosure Document and FBA’s own franchise database. The brand did not write, review, or approve it before publication.
Nothing in this article should be considered legal, financial, or tax advice. Prospective franchisees should always review the most recent Franchise Disclosure Document (FDD) with qualified advisors before making an investment decision.
What is a Toastique franchise?
Toastique is a wellness café franchise founded in Washington, D.C. in 2018 by Brianna Keefe, built around gourmet toast, cold-pressed juice, smoothies, smoothie bowls and a full espresso menu. Franchising began in January 2019, and the 2026 FDD reports 49 franchised and 8 company- or affiliate-owned cafés at the end of fiscal 2025.
The concept is positioned around visually distinctive, health-oriented food and beverage items served in a bright café setting. For a franchisee, that means the business depends not only on product quality, but also on execution, consistency, local awareness and real-estate selection.
How much does a Toastique franchise cost?
A single Toastique café has an estimated initial investment of $471,152 to $890,846 to open. That total includes the $55,000 initial franchise fee, the $8,000 Go to Market Launch Fee, build-out, furniture and equipment, opening inventory, grand-opening marketing and three months of additional funds.
Toastique also says candidates should have at least $300,000 in liquid capital. That is a qualification threshold, not part of the Item 7 total.
| What you’re paying for | Low estimate | High estimate |
|---|---|---|
| Single café: total estimated initial investment | $471,152 | $890,846 |
| Initial franchise fee | $55,000 | $55,000 |
| Go to Market Launch Fee | $8,000 | $8,000 |
| Minimum liquid capital requirement | $300,000 | $300,000 |
For the most accurate and current information, review the latest Franchise Disclosure Document (FDD) for Toastique. The financial figures presented here come from Item 7 of the 2026 FDD and are estimates only. Actual costs vary by location, timing, and individual choices.
Important context: these figures are startup estimates, not a projection of revenue, profit or owner income. Actual costs vary by site condition, lease terms, construction scope, local labor, financing and market conditions.
How Toastique compares with its category. Across the 19 active restaurant, QSR and catering franchise systems in FBA’s database as of October 2026, the median minimum initial investment is about $309,650, Toastique included.
Toastique’s $471,152 entry is the highest minimum in that group. The gap reflects a full café build-out with an espresso bar and juice program, not a kiosk or delivery kitchen. Before you sign a lease, run your own numbers through FBA’s franchise funding calculator.
Toastique investment breakdown
The biggest cost driver in Toastique’s Item 7 is construction and leasehold improvements, estimated at $198,652 to $497,846. That range assumes a typical café of about 1,200 to 1,400 square feet delivered in enhanced shell condition, and it can move materially if a site needs additional HVAC, ventilation, structural work or more extensive build-out.
Furniture, fixtures and equipment are the next major line item at $70,000 to $130,000. That category includes prep tables, blenders, refrigeration, freezers, kitchen equipment, service stations and related café equipment. Initial inventory is estimated at $30,000 to $40,000 and includes ingredients, supplies, smallwares, uniforms, printed materials and branded items.
Grand-opening marketing is a required $20,000 spend. Professional fees are estimated at $10,000 to $29,000, while additional funds for the first three months are estimated at $40,000 and are meant to help cover early payroll, inventory, rent and utilities, not owner compensation or financing costs.
| Major startup cost | Low estimate | High estimate |
|---|---|---|
| Construction and leasehold improvements | $198,652 | $497,846 |
| Lease deposits and first three months of rent | $6,000 | $15,000 |
| Furniture, fixtures and equipment | $70,000 | $130,000 |
| Store art feature wall | $5,000 | $8,000 |
| Signage | $8,000 | $18,000 |
| Computer, software and POS system | $1,000 | $1,500 |
| Grand-opening marketing | $20,000 | $20,000 |
| Initial inventory | $30,000 | $40,000 |
| Utility deposits | $250 | $1,500 |
| Insurance deposits | $250 | $1,000 |
| Travel for initial training | $3,000 | $8,000 |
| Professional fees | $10,000 | $29,000 |
| Licenses and permits | $1,000 | $3,000 |
| Construction project management fee | $15,000 | $15,000 |
| Additional funds for the first three months | $40,000 | $40,000 |
For the most accurate and current information, review the latest Franchise Disclosure Document (FDD) for Toastique. The financial figures presented here come from Item 7 of the 2026 FDD and are estimates only. Actual costs vary by location, timing, and individual choices.
What does it cost to open more than one Toastique?
Toastique offers multi-franchise addenda for up to three, four or five restaurants, and a development agreement for six to 10 restaurants. The important point is that these figures reflect the cost to enter the agreement and open the initial restaurant, not the full cost of developing every restaurant in the multi-unit commitment.
Each future café still requires its own lease, build-out, equipment, opening inventory, staffing and working capital. In other words, the fee structure changes, but the capital needed for each additional location does not disappear.
| Multi-unit path | Low initial estimate | High initial estimate | Initial fee or development fee |
|---|---|---|---|
| Up to 3 cafés: multi-franchise addendum | $581,152 | $1,000,846 | $110,000 initial franchise fee |
| Up to 4 cafés: multi-franchise addendum | $614,152 | $1,033,846 | $143,000 initial franchise fee |
| Up to 5 cafés: multi-franchise addendum | $641,152 | $1,060,846 | $170,000 initial franchise fee |
| 6 to 10 cafés: development agreement | $611,152 | $1,142,846 | $55,000 first-café franchise fee plus $28,000 development fee for each additional authorized restaurant |
For the most accurate and current information, review the latest Franchise Disclosure Document (FDD) for Toastique. The financial figures presented here come from Item 7 of the 2026 FDD and reflect the cost to enter the agreement and open the initial restaurant, not every restaurant in the commitment. Actual costs vary by location, timing, and individual choices.
Addendum cafés also receive a royalty holiday during their first three months open. After that period, the standard royalty applies.
What are Toastique’s ongoing fees?
Toastique franchisees pay a 6% royalty on gross sales, collected weekly. They must also spend at least 2% of gross sales on local marketing and pay monthly POS and technology fees.
The FDD allows for a brand development fund of up to 2% of gross sales, but that fund is not currently being collected. Toastique also offers a veteran incentive under which the first $10,000 in royalty fees on a veteran’s first café is waived, provided the discount is requested at application and applied toward local marketing.
| Ongoing fee | Amount |
|---|---|
| Royalty | 6% of gross sales, paid weekly |
| Royalty on addendum cafés | None for the first three months open |
| Local marketing | At least 2% of gross sales |
| Brand development fund | Up to 2% of gross sales; not currently collected |
| POS system fee | $80 per month currently |
| Technology fee | $500 per month currently, up to $750 |
| Annual conference | Up to $1,500 per attendee |
| Additional employee initial training | $300 per person per day currently |
| Supplemental on-site training | $300 per trainer per day currently, plus expenses |
| Veteran incentive | First $10,000 of royalty fees waived on a veteran’s first café if requested at application and applied toward local marketing |
For the most accurate and current information, review the latest Franchise Disclosure Document (FDD) for Toastique. The fee figures presented here come from Items 5 and 6 of the 2026 FDD and can change over time.
The local marketing requirement deserves real attention because it is money spent in your market rather than at the brand level. For many neighborhood café concepts, local awareness and repeat traffic matter more to daily performance than national brand advertising.
What do Toastique franchisees earn?
Toastique’s 2026 FDD includes Item 19 financial performance representations for qualifying franchised outlets. The most frequently cited figure is average gross sales of $745,577 in 2025 for operational franchised cafés that had been open for two or more full calendar years.
That figure can be useful, but it is only one slice of the disclosure. The FDD also provides a broader operating-outlet group, and the difference between the two populations matters.
How Toastique’s sales compare across newer and established cafés
Toastique reports gross sales for two relevant franchised-outlet populations for calendar year 2025. The broader group includes all 26 operational franchise outlets. The narrower group includes only the 17 operational franchise outlets that had been operating for at least two full calendar years as of December 31, 2025.
The FDD reports these as separate groups. Neither one predicts what a new café will achieve, so ask current owners how their sales changed after their first two years.
| 2025 franchised-café population | Number of cafés | Average gross sales | Median gross sales | High gross sales | Low gross sales |
|---|---|---|---|---|---|
| All operational franchised cafés | 26 | $614,256 | $539,066 | $1,122,669 | $327,717 |
| Operational franchised cafés open two or more full calendar years | 17 | $745,577 | $780,480 | $1,122,669 | $327,717 |
For the most accurate and current information, review the latest Franchise Disclosure Document (FDD) for Toastique. The financial figures presented here are historical results from franchised businesses as disclosed in Item 19 of the 2026 FDD.
In the all-operational-outlet group, 9 of 26 cafés performed at or above the average. In the two-or-more-years group, 10 of 17 cafés performed at or above the average. That is another reminder that an average alone can hide a meaningful spread between stronger and weaker operators.
“Some Outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.”
What sales do not tell you
Item 19 reports sales, not profit. Gross sales do not tell you what is left after food and paper costs, payroll, rent, merchant fees, utilities, insurance, software, maintenance, repairs, marketing and franchise-related fees are paid.
The company-owned outlet examples in the FDD make the main operating-cost categories visible. A franchisee evaluating Toastique should build a model that includes food and paper, payroll and labor, rent, credit-card processing, utilities, marketing, insurance, repairs and maintenance, supplies, software, office costs, royalty, technology fees and any debt service.
A café can post solid gross sales and still produce weak cash flow if occupancy costs are high, labor is inefficient, food costs drift upward or financing is expensive. That is why owner calls matter: they are where averages turn into practical operating reality.
Can you buy a Toastique franchise right now?
As of October 20, 2026, Toastique’s main franchise page said the brand had welcomed its last new franchise partners for 2026 and had reached its growth goals for the year. The page invited candidates to sign up for the next round.
How big is the Toastique system?
Toastique’s 2026 FDD reports 49 franchised cafés and 8 company- or affiliate-owned cafés at the end of fiscal 2025. During fiscal 2025, the franchised system had 22 openings, 1 closure and 2 terminations.
That is fast expansion for a young foodservice system. It is also a reason to ask current operators how field support, manager recruiting, supply logistics and launch timing held up as the unit count grew.
What training and support does Toastique provide?
Toastique’s initial training program totals about four weeks, with 32 hours of remote instruction and 222 hours of on-the-job training for 254 total hours. The in-person component is conducted in Washington, D.C. and covers food and equipment safety, back-of-house training, front-of-house training, inventory and supply management, mock store management and administrative systems.
Toastique provides initial training for the owner or managing owner and one designated manager without a separate training fee, but the franchisee still pays travel, lodging and wage costs. If more than two individuals attend initial training, additional training fees can apply.
For first-time operators, the more useful question is not simply whether training exists, but how support works before and after opening. Buyers should validate the practical details around site approval, lease timing, budgeting, construction coordination, permitting, vendor setup, opening support and post-opening field visits.
A stronger support checklist includes these questions:
- What help is provided with site selection, budgeting, construction scheduling and permitting?
- How long is the typical timeline from signing to opening, and what usually delays it?
- Who trains the general manager, shift leaders and hourly team, and how much of that burden stays with the franchisee?
- How much on-site support is available before opening and during the first weeks after launch?
- How often do field visits happen after opening, and what metrics are reviewed?
- What supply-chain requirements are mandatory, and what percentage of purchases must come from designated or approved vendors?
- What does the $8,000 Go to Market Launch Fee specifically include?
- What does additional training cost for replacement managers or supplemental on-site support?
The FDD also states that Toastique estimates roughly 80% of setup purchases and roughly 80% of ongoing operating purchases will be source-restricted or subject to its specifications. That is normal in franchising, but it is still a meaningful operating constraint that affects margins and flexibility.
If you want a grounding in franchise basics before your first call with any franchisor, FBA’s free franchise education webinar and FranPath Live sessions cover how to read an FDD and what to ask.
Who is a Toastique franchise right for?
Toastique is not one single fit for every buyer. The better way to frame owner fit is by operating style, experience level and capital base.
Owner-operator candidate
This is the best fit for a buyer who wants to be involved in daily operations, team development, local marketing and guest experience. A first-time restaurant owner may still be viable here, but only if they have the capital, time and tolerance for a hands-on foodservice build-out and opening process.
Experienced restaurant operator
This profile may be the strongest fit operationally. Someone with restaurant or café management experience is usually better positioned to manage labor, food cost, scheduling, real estate issues and unit-level execution from the start.
Multi-unit developer
This fits a buyer with enough capital and leadership depth to build multiple locations over time. The multi-unit structure is only attractive if the operator can actually fund and staff each additional café, because the initial agreement cost is not the same thing as the total portfolio cost.
Semi-absentee investor
This is the weakest fit unless the buyer already has strong restaurant and management experience and can install a highly capable general manager. Toastique is not a passive investment model, and anyone pursuing it semi-absentee should pressure-test how much owner oversight is really required once the opening period ends.
Not sure which profile fits you? The Zorakle owner-fit assessment compares your strengths and goals with what an ownership model actually demands, and you can talk with a franchise consultant about how Toastique compares with other café and wellness concepts.
What should you ask before buying a Toastique franchise?
Before signing, work through the FDD by item instead of relying only on general impressions. A practical diligence framework looks like this:
Item 3: Litigation
- What is the current status of the disputes disclosed with the former franchisee, and what does the franchisor say it learned from them?
- Have any agreements, policies or operating standards changed because of those disputes?
Items 5 and 6: Fees
- Which opening fees are unavoidable, and which recurring fees tend to surprise first-time owners?
- What exactly does the $8,000 Go to Market Launch Fee cover?
- Under what conditions could the brand development fund begin to be collected?
- What POS, ordering, loyalty, delivery-platform or merchant-processing costs sit outside the stated POS and technology fees?
Investment and startup costs
- Which recent openings came in near the low end of the investment range, and what made that possible?
- Which recent openings landed near the high end, and what drove the overage?
- Was three months of additional funds enough in practice for recent franchisees?
Item 8: Suppliers and sourcing
- Which products, ingredients, packaging and systems must come from Toastique, its affiliates or approved vendors?
- How often have major input costs changed over the past 12 months?
Item 11: Training and support
- What does pre-opening and opening-week support look like in real terms?
- What are the current costs and logistics for training replacement managers or receiving supplemental on-site support?
Item 12: Territory and real estate
- How much protection does the designated territory provide in practice if the territory is not exclusive?
- What location characteristics do stronger cafés share: rent profile, foot traffic, residential density, co-tenancy or delivery mix?
Item 19: Financial performance
- How should a buyer interpret the difference between the 26-café operating group and the 17-café two-year group?
- What operating-cost categories have had the biggest effect on margins for current franchisees?
Item 20: System history
- Which cafés opened, closed, transferred or terminated recently, and why?
- How well did field support keep pace with the system’s growth in 2025?
Decision process
- Which current and former franchisees should a buyer call first to pressure-test the opportunity from multiple angles?
When you’re ready to look at Toastique alongside other options, you can browse franchise opportunities in FBA’s database.
Toastique franchise FAQ
How much does it cost to open a Toastique?
A single Toastique café has an estimated initial investment of $471,152 to $890,846. That total includes the $55,000 initial franchise fee. Toastique also says candidates should have at least $300,000 in liquid capital.
What are the biggest startup costs?
The largest cost categories are construction and leasehold improvements at $198,652 to $497,846, furniture, fixtures and equipment at $70,000 to $130,000, initial inventory at $30,000 to $40,000, and the required $20,000 grand-opening marketing spend.
What do Toastique franchisees earn?
The 2026 FDD reports average 2025 gross sales of $614,256 for 26 operational franchised cafés and $745,577 for the 17 operational franchised cafés that had been open for two or more full calendar years. Those figures are revenue, not profit or owner income.
Do I need restaurant experience to own a Toastique?
Not necessarily. Toastique’s structure can work for a first-time owner, but it is a more natural fit for someone prepared to be hands-on or for an experienced restaurant operator.
What is the Toastique royalty?
The standard royalty is 6% of gross sales, paid weekly. Franchisees must also spend at least 2% of gross sales on local marketing and currently pay an $80 monthly POS fee plus a $500 monthly technology fee.
Is Toastique accepting new franchisees in 2026?
As of October 20, 2026, Toastique’s main franchise page said it had welcomed its last new franchise partners for 2026 and had reached its growth goals for the year. The page invited prospective candidates to join the next round.
Does Toastique offer a veteran incentive?
Yes. Toastique says the first $10,000 of royalty fees on a veteran’s first café may be waived if the discount is requested at application and applied toward local marketing.
Ready to take the next step?
The Franchise Brokers Association connects aspiring owners with guidance, tools and franchise options to help them make an informed decision. You can explore franchise opportunities with the support of an experienced FBA consultant.
