Invest in Yourself – Even in Hard Times
There are a few difficult things in this world that we all experience, regardless of country and culture. These are wars, pandemics, and economic hardships. And though these make for tough times – throughout history, we have overcome them each time. As the economy starts to slow – both here in the US and globally, […]
Is Franchising Worth It?
If you’ve stumbled upon this article, perhaps you’re wondering if franchising is worth it? But what do you think about franchising as a whole? Do you know franchising as the big, empire brands you see at the corner of every popular street. Or, do you know it as a lucrative business opportunity that isn’t fully […]
FBA’s Roadmap to Franchise Success
If you’re interested in buying a franchise, or are curious about what the process looks like – we have 8 steps to finding franchise success. Franchise buyers that come through our association work with franchise brokers at no cost. Doing so not only reduces the amount of brand research and industry confusion many new buyers […]
Flip A Franchise, Grow Your Wealth
Are you looking for business opportunities to grow your wealth? Franchising is a great option for entrepreneurs searching for more meaning in their careers, diversification for their portfolio, and the freedom to spend their life however they please – all with added financial security. And to do that, you can flip a franchise. Understanding different […]
A Guide to Franchise Advertising
Are you seeing franchise ads pop up and want to know if they are business opportunities you should consider? Or are you a franchisor trying to advertise your business opportunity? We’re diving into franchise advertising and how to create compelling ads, and what to do when you’re the one marketed to. Franchise Advertising: what is […]
Business and Lifestyle: You can have both
If someone or something ever convinced you that having both a GOOD business and lifestyle was a gift for only the lucky and fortunate – forget it. In fact, 7.5 million people in the United States are living proof that having both is not only possible one day – it’s possible now. What’s the secret […]
Deep Segmentation in your Business
Are you familiar with the term deep segmentation? Sometimes better known as market segmentation – it is the strategy of dividing your target audience into smaller, more manageable categories. Deep segmentation can be broken down into four types. Demographic, geographic, psychographics, and behavioral – all of which help you understand the people who you’re marketing your products […]
Subway’s Not the Only Successful Sandwich Shop
In 1965, what started as a small sandwich shop, created as a way to help 17-year-old aspiring doctor, Fred DeLuca, pay his bills – turned into an empire brand over 55 years later. Subway seems to keep its reputation as a majorly successful sandwich shop, considering it ranks 3rd globally for the number of locations. […]