The HomeCare Advocacy Network (HCAN) franchise presents a powerful opportunity in the rapidly growing senior care market. With over 10,000 Americans turning 65 every day, the demand for high-quality in-home senior care continues to surge. This demographic shift, often called the “2035 Problem,” highlights the urgent need for compassionate, relationship-focused caregiving that allows seniors to age comfortably at home.
HCAN’s proven franchise model empowers entrepreneurs to meet this rising demand while building a meaningful, profitable business. As families across the U.S. seek trusted senior care solutions, HCAN provides franchise owners with comprehensive support, operational training, and a mission-driven culture centered on purpose and community impact.
For entrepreneurs seeking a profitable franchise in the home care industry that combines financial success with a meaningful mission, HomeCare Advocacy Network offers a compelling investment opportunity in one of today’s fastest-growing sectors.
A Franchise Rooted in Compassion and Family.
Founded in 2020 by Mark and Sierra Goetz in Omaha, Nebraska, HomeCare Advocacy Network (HCAN) was born from personal caregiving experiences that inspired a mission of dignity, respect, and genuine human connection. Their vision: to redefine in-home senior care as more than a service — to make it personal, compassionate, and deeply meaningful.
In just a few years, HCAN has grown into a trusted home care franchise, expanding to 12 franchise locations nationwide. While still emerging compared to larger legacy brands, HCAN stands out as a high-integrity, scalable franchise system positioned for long-term growth in the booming senior care industry.
Unlike traditional assisted living facilities or medical care providers, HCAN focuses on non-medical, in-home senior care services that allow aging adults to remain independent and comfortable in their own homes. Its commitment to relationship-based caregiving, personalized care plans, and exceptional caregiver support distinguishes HCAN in an increasingly competitive and fragmented senior care market.
Core Services That Set HomeCare Advocacy Network Apart.
HomeCare Advocacy Network (HCAN) offers a comprehensive suite of non-medical senior care services designed to help older adults live safely, comfortably, and independently at home. Each service is carefully crafted to provide both meaningful impact for families and strong business value for franchise owners. HCAN’s core services include:
- Companionship and Personal Care: Compassionate support with bathing, grooming, dressing, and hygiene to promote dignity and well-being.
- Meal Preparation and Medication Reminders: Helping seniors maintain proper nutrition and stay on track with medications.
- Memory Care and Dementia Support: Specialized care for individuals experiencing cognitive decline, Alzheimer’s, or dementia.
- Hospice and Transitional Care Support: Emotional and physical support for families during difficult end-of-life or post-hospital transitions.
- Transportation and Errands: Reliable transportation for appointments, shopping, and activities that preserve independence.
- Care Coordination and Supplemental Staffing: Seamless communication with healthcare providers and family caregivers to ensure holistic care.
Through these essential services, HCAN franchisees directly serve their communities while operating in one of the fastest-growing segments of the senior care industry. This diversified service model creates both lasting client relationships and consistent revenue opportunities.
Why HomeCare Advocacy Network Stands Out Among Senior Care Franchise Opportunities.
In the highly competitive senior care franchise market, HomeCare Advocacy Network (HCAN) separates itself with a unique combination of caregiver-focused culture, smart market strategy, and scalable operations. Here’s what makes HCAN one of the most attractive franchise options in the growing home care sector:
1. Caregiver Empowerment at the Core
Recruiting and retaining quality caregivers is one of the greatest challenges in the home care industry. HCAN addresses this head-on by providing franchise owners with caregiver recruitment tools, retention strategies, cultural leadership training, and marketing materials to build strong, loyal care teams.
2. Strategic Territory Development
Unlike overcrowded franchise systems, HCAN utilizes data-driven territory mapping to ensure each franchisee has access to an optimal client base and workforce within their assigned service area—maximizing both growth potential and operational stability.
3. Culture of Caring
At the heart of HCAN’s model is a commitment to “relationships over tasks.” This client-first, caregiver-centered approach resonates strongly with families, caregivers, and communities, offering a significant competitive edge in both service quality and employee satisfaction.
4. Scalable Franchise Model
HCAN allows franchisees to start small and scale smart, launching operations with a lean initial team and expanding staff as client demand grows. This flexible growth structure helps reduce early-stage overhead while positioning franchisees for long-term success.
5. Comprehensive Training and Ongoing Support
Whether new to healthcare or seasoned in business, HCAN equips franchise owners with comprehensive onboarding, marketing resources, operational systems, and ongoing coaching—providing the blueprint for sustainable franchise growth.
Daily Life of an HCAN Franchisee.
Your day-to-day responsibilities as a HomeCare Advocacy Network franchisee will vary depending on your chosen business structure, but common roles include:
- Recruiting and mentoring caregivers
- Conducting in-home assessments and care planning
- Managing scheduling and client communications
- Meeting with local healthcare providers and community partners
- Overseeing financial reports and KPIs
- Leading community outreach and marketing initiatives
Franchisees act as the chief caregiver in their market—ensuring not only operational excellence, but also a deeply human standard of care.
Training and Support: A System Built for Success.
HCAN provides franchisees with a comprehensive launch program and ongoing support infrastructure:
- Pre-Launch Education: Business setup, legal requirements, and territory onboarding
- Initial Training: Hands-on instruction in caregiving protocols, scheduling tools, hiring, and customer communication
- Marketing Toolkit: Branded creative assets, social media content, and digital advertising resources
- Technology and Systems: Cloud-based software for scheduling, client records, and payroll
- Ongoing Support: Coaching calls, compliance updates, recruitment support, and peer collaboration opportunities
You won’t be navigating the complexities of healthcare or business ownership alone—HCAN is with you every step of the way.
Startup Costs: HCAN Franchise Investment Breakdown.
Like any business opportunity, launching a HomeCare Advocacy Network location requires a financial investment. Below is a breakdown of estimated startup costs based on the company’s Franchise Disclosure Document (FDD).
🧾 Estimated Initial Investment – HomeCare Advocacy Network
| Type of Expenditure | Low Estimate | High Estimate |
| Initial Franchise Fee | $49,700* | $49,700* |
| Training and Development Fee | $6,400* | $6,400* |
| Real Estate / Rent | $2,000* | $4,000* |
| Rent Deposits | $750* | $1,500* |
| Leasehold Improvements | $10,000* | $15,000* |
| Insurance | $1,500* | $3,000* |
| Furniture and Fixtures | $2,700* | $8,000* |
| Computer Hardware and Software | $8,000* | $8,000* |
| Other Equipment and Supplies | $3,000* | $6,000* |
| Training Expenses | $2,500* | $5,000* |
| Initial Opening Marketing | $10,000* | $15,000* |
| Permits and Licenses | $200* | $2,000* |
| Professional Fees | $3,000* | $5,000* |
| Signage | $1,000* | $4,000* |
| Additional Funds (3 months) | $30,000* | $80,000* |
| Total Estimated Initial Investment | $130,750* | $212,600* |
Disclaimer:
Data based on the company’s Franchise Disclosure Document (FDD). Fees, costs, and figures are estimates and may vary based on location and other factors.
Frequently Asked Questions About the HCAN Franchise.
Do I need healthcare experience to open an HCAN franchise?
No. While some franchisees come from healthcare, HCAN’s training equips entrepreneurs from all backgrounds with the skills they need to succeed.
Is this franchise scalable?
Yes. You can start with a lean team and scale your staff and services as your client base grows.
What kind of support do I receive?
Franchisees receive onboarding, business coaching, caregiver recruitment support, operational software, and marketing tools to help them succeed at every stage.
Is the senior care industry growing?
Yes. According to AARP and the U.S. Census Bureau, the number of Americans over 65 will reach 80 million by 2040, creating unprecedented demand for non-medical home care.
How soon can I launch?
Depending on site selection and training schedules, franchisees can typically launch their businesses within 90–120 days of signing.
Is HomeCare Advocacy Network the Right Senior Care Franchise for You?
For entrepreneurs who want more than just a business, HomeCare Advocacy Network (HCAN) offers a mission-driven franchise opportunity with enduring demand. This is not simply about ownership—it’s about making a meaningful impact in your community by providing dignity, care, and human connection to seniors and their families.
With HCAN’s comprehensive training, scalable operations, and relationship-first business model, franchisees are fully equipped to succeed while delivering high-quality care to both clients and caregivers. The combination of personal purpose and professional growth makes HCAN one of today’s most compelling franchise options in the booming home care industry.
Take the Next Step Toward Franchise Ownership
The Franchise Brokers Association is here to provide expert guidance as you evaluate whether HomeCare Advocacy Network—or one of many other leading franchise opportunities—aligns with your personal and financial goals. Our experienced advisors will help you navigate the process with clarity and confidence.
