The Oliver’s Nannies Franchise is a flexible, home-based childcare staffing business that connects qualified, vetted caregivers with families seeking reliable in-home support. Founded on principles of safety, consistency, and professionalism, the brand offers a managed-service model that fills a critical gap in America’s $98 billion childcare industry.

Unlike traditional daycare centers, Oliver’s Nannies operates with a personalized, concierge-style approach—matching families with nannies and sitters who meet both skill and personality fit. Franchise owners manage relationships, staffing logistics, and customer service through a tech-enabled platform, giving them a business that combines purpose with scalability.

According to the company’s Franchise Disclosure Document (FDD), the total initial investment to launch a single Oliver’s Nannies franchise ranges from $69,800 to $115,000*. This figure includes a $38,000–$47,500* franchise fee and approximately three months of working capital*.

This guide covers the franchise’s startup costs, operations, training, support, and market positioning—helping entrepreneurs determine whether Oliver’s Nannies aligns with their professional and lifestyle goals.

For those comparing franchise opportunities in essential services, the Franchise Brokers Association (FBA) offers expert guidance and due diligence tools to help you evaluate your options with confidence.

This article is sponsored by Oliver’s Nannies. The content has been created in partnership with the brand to provide accurate, compliance-safe insights into its business model and franchise opportunity.

Who Owns Oliver’s Nannies and What’s the Brand Story?

Founded in 2018 by childcare professional Kathy Livingston, Oliver’s Nannies began in Millburn, New Jersey, as a mission-driven nanny placement service built around trust, structure, and transparency. Livingston—who spent years navigating the challenges families face when hiring in-home caregivers—set out to professionalize a fragmented industry where reliability and consistency were often lacking.

The brand’s mission is simple but powerful: to bring professionalism and predictability to the in-home childcare experience. Families gain peace of mind knowing their caregivers are trained, insured, and background-checked, while nannies benefit from on-the-books employment, access to benefits, and ongoing support—a major differentiator in a largely unregulated segment of the childcare market.

By 2022, Oliver’s Nannies had formalized its systems and launched a franchise program, giving entrepreneurs the ability to own and operate their own childcare staffing business backed by a proven, purpose-driven model.

As of late 2025, the company operates more than a dozen territories across New Jersey, New York, Florida, North Carolina, Pennsylvania, Georgia, Idaho, and Colorado, with additional markets under development. Each franchise is locally operated and designed to meet the unique childcare needs of its community—offering dependable, flexible care solutions that busy families can trust.

The franchisor, Oliver’s Nannies Franchising, LLC, remains headquartered in Millburn, New Jersey, and is founder-led with a dedicated team focused on franchise operations, training, and technology. Franchisees benefit from personalized coaching, centralized marketing support, and tech-enabled systems that simplify scheduling, client management, and caregiver compliance.

How Much Does an Oliver’s Nannies Franchise Cost?

The Oliver’s Nannies Franchise offers one of the lowest startup costs in the childcare services sector, making it accessible for first-time franchisees and experienced operators alike. According to the 2025 Franchise Disclosure Document (FDD), the estimated initial investment ranges from $69,800 to $115,000*, depending on territory size, staffing plans, and market conditions.

Startup Costs & Fees*

Category	Low Estimate*	High Estimate*
Initial Franchise Fee*	$38,000	$47,500
Real Estate / Rent*	$2,400	$4,500
Utility Deposits*	$0	$300
Furniture, Fixtures & Equipment (FF&E)*	$0	$500
Insurance*	$5,000	$12,000
Office Equipment & Supplies*	$300	$500
Computer Equipment (Hardware, Software, CRM)*	$2,000	$4,000
Pre-Opening Expenses*	$100	$300
Training*	$0	$5,000
Licenses & Permits*	$0	$900
Legal & Accounting*	$1,500	$7,000
Grand Opening Advertising*	$500	$2,500
Additional Funds (3 months)*	$20,000	$30,000
Total Estimated Initial Investment*	$69,800	$115,000

The Childcare Market Opportunity.

In short: The U.S. childcare industry is vast, fragmented, and urgently in need of professional, flexible solutions.

The U.S. childcare market, valued at approximately $98 billion, continues to grow as dual-income households and remote work arrangements become the norm. Despite this demand, access remains limited—over 51% of American families live in childcare deserts, meaning there are far more children in need of care than licensed providers available.

Modern parents increasingly seek customized, in-home solutions that align with their unpredictable work schedules and diverse family needs. Many families prefer personalized, one-on-one care over traditional daycare centers, especially when flexibility, trust, and consistency are priorities.

Oliver’s Nannies operates in a unique space between traditional daycare and gig-based sitter platforms. The brand delivers a managed-service model—franchisees oversee a professional, locally run staffing operation that connects families to trained, insured, and background-checked caregivers.

This hybrid approach combines the reliability of a structured service business with the warmth of personalized care, creating stable, recurring demand even as childcare preferences evolve. By addressing one of the most pressing needs in family life—safe, dependable in-home childcare—Oliver’s Nannies is positioned as a long-term, community-focused solution in an industry defined by unmet demand.

What Services Does Oliver’s Nannies Provide?

Oliver’s Nannies provides professional, in-home childcare solutions designed to meet the needs of working families while supporting caregivers with structure, transparency, and ongoing guidance. The franchise operates as a managed service, not a daycare facility—connecting families with qualified, background-checked nannies and sitters under a locally owned and community-driven framework.

Core Service Categories.

Full-Time & Part-Time Nanny Placements: Franchisees match families with long-term caregivers who provide consistent, personalized childcare in the family’s home. Each nanny is thoroughly vetted, trained, and insured, ensuring peace of mind and compliance with employment standards.

On-Demand & Temporary Care: Families can request short-term, flexible coverage for date nights, work travel, or emergency scheduling gaps. This flexibility helps franchisees serve a wider range of client needs and maintain recurring engagement with local households.

Backup & Corporate Care Programs: Some franchise territories partner with employers or organizations to offer employee childcare benefits, allowing companies to support staff retention and work-life balance through dependable, pre-screened caregiver access.

Specialized & Developmental Support: Select caregivers are trained to assist families with specific needs—such as infant care, early learning routines, or children with unique developmental requirements—providing families with specialized help in a familiar home environment.

How the Service Model Works.

Each franchise operates a technology-enabled matching system that simplifies recruitment, scheduling, and communication. Families submit requests through the Oliver’s Nannies platform, which then matches them with qualified caregivers based on availability, experience, and household preferences.

Franchise owners oversee caregiver onboarding, payroll management, and client communication—maintaining accountability and ensuring every placement meets brand standards for professionalism and safety.

What Makes Oliver’s Nannies Stand Out?

In short: Oliver’s Nannies redefines in-home childcare by combining trusted local ownership with a professionalized employment structure. The result is a safer, more reliable, and community-driven alternative to gig-based childcare services.

1. A Safer, More Professional Model

Unlike many competitors that rely on independent contractors, Oliver’s Nannies uses a W-2 employment model—meaning every caregiver is an employee, not a gig worker. This structure ensures higher accountability, better training consistency, and greater reliability for families. It also allows franchise owners to maintain quality control and compliance across every placement.

2. Strategic Territory Design

Each franchise territory is mapped using proprietary demographic data, analyzing household income, family density, and the number of children under age 10. This ensures franchisees operate in high-demand, underserved markets, giving them a clear service advantage in areas where childcare access is limited.

3. Purpose-Driven Ownership

Oliver’s Nannies attracts owners who want to build both a business and an impact. Franchisees create legitimate childcare jobs, support local caregivers with benefits and training, and deliver much-needed dependability to working families. It’s entrepreneurship with measurable community value.

4. Low Overhead and Fast Launch

The model’s home-based structure eliminates the need for expensive real estate, equipment, or inventory. Many owners launch operations from a small office or co-working space, often within 90 days of signing their franchise agreement—a quick start compared to traditional childcare facilities.

5. Direct Founder and Franchise Support

From launch to growth, franchisees work directly with the founding team and a dedicated business coach. Hands-on guidance includes caregiver recruitment strategies, client acquisition, marketing setup, and operational best practices—ensuring new owners aren’t navigating the process alone.

This blend of professional employment standards, community-driven ownership, and accessible startup costs sets Oliver’s Nannies apart in the fragmented childcare market. It’s a model built for entrepreneurs who want to make a difference while running a sustainable, service-based business.

How Does the Oliver’s Nannies Franchise Work?

Each Oliver’s Nannies franchise operates as a local childcare staffing agency under a trusted national brand that prioritizes safety, reliability, and transparency. Franchisees manage the full cycle of caregiver recruitment, placement, and relationship management—serving as the bridge between families and qualified childcare professionals.

The Business Model at a Glance.

1. Recruit & Hire Caregivers

Franchisees source and employ nannies and sitters who meet the brand’s rigorous standards. Each caregiver undergoes:

• Interviews and reference checks to assess professionalism and experience.
• Comprehensive background screening for safety and compliance.
• Formal onboarding and W-2 employment, ensuring caregivers are trained, insured, and supported—not independent contractors.

This model creates accountability, consistency, and peace of mind for both families and caregivers.

2. Match Families to the Right Caregiver.

Each franchise uses Olico, Oliver’s proprietary technology platform, to match families with caregivers based on their needs, schedules, and preferences.

• Families can choose between ongoing placements, temporary coverage, or FlexCare—a flexible option for short-term or irregular schedules.
• The system streamlines requests, scheduling, and communication, allowing owners to manage placements efficiently and at scale.

3. Manage Operations and Client Relationships.

Franchisees oversee daily operations from a home office or small administrative workspace. Responsibilities include:

• Payroll and scheduling management for caregivers.
• Client communication and feedback tracking through the Olico platform.
• Maintaining a focus on trust, responsiveness, and long-term relationships with both families and staff.

4. Build Recurring Revenue Streams.

The business generates revenue through:

• Placement service fees for nanny and sitter matches.
• Membership or ongoing service plans that support recurring client engagement.
• FlexCare bookings, which fill short-term childcare needs.

Because childcare is a continuing need, many clients use Oliver’s Nannies repeatedly—creating natural repeat business over time.

Most Oliver’s Nannies offices start with a single internal coordinator or administrative manager, expanding staff as the client base grows. The home-based model keeps overhead low, with limited equipment and no requirement for retail space. As operations mature, franchisees can scale efficiently by adding caregivers and expanding local marketing reach.

By combining a structured employment framework, tech-enabled matching, and community-based ownership, Oliver’s Nannies gives entrepreneurs a way to deliver dependable childcare while operating a business that supports families and caregivers alike.

A Day in the Life of an Oliver’s Nannies Franchise Owner.

Owning an Oliver’s Nannies Franchise is about people, process, and purpose—not managing a storefront. Franchisees spend their days coordinating families and caregivers, overseeing quality standards, and growing local relationships within a flexible, home-based model.

Morning — Set the Day’s Rhythm: Start by reviewing new client inquiries, checking caregiver availability, and confirming daily schedules. Communication flows through the brand’s CRM platform, keeping families, nannies, and administrative staff connected in real time.

Midday — Recruitment and Relationship Building: Franchise owners often hold virtual interviews or onboarding sessions with potential nannies and sitters. This is also the ideal window for networking, local outreach, and collaborating with schools, employers, or community organizations to increase visibility.

Afternoon — Client Check-Ins and Service Management: Franchisees touch base with active families, handle feedback, and ensure that every placement meets brand expectations for safety and professionalism. Many also dedicate part of the afternoon to marketing tasks—such as managing social media, running community ads, or attending local events to promote services.

Evening — Strategy and Flexibility: As the day winds down, owners review key performance metrics, update placement pipelines, and set goals for the week ahead. The home-based model means there are no rigid operating hours, giving franchisees more flexibility for family time or personal commitments.

The Oliver’s Nannies business model offers a balance of purpose and flexibility. Owners lead a meaningful enterprise that supports families and caregivers while enjoying control over their schedules—a welcome alternative to traditional brick-and-mortar operations.

Training, Tools, and Ongoing Support.

Oliver’s Nannies provides a full suite of training, marketing, and operational support designed to help new owners launch confidently and scale effectively. From pre-opening setup to ongoing business coaching, the system focuses on practical, repeatable execution that upholds brand standards while allowing local flexibility.

Pre-Opening Support.

Territory Review & Office Setup: Franchisees receive guidance on establishing their home office or small workspace, supported by demographic mapping and territory analysis to identify high-demand family zones.

Launch Preparation: The corporate team assists with essential pre-launch steps, including legal setup, insurance planning, and initial caregiver onboarding to ensure the business is ready to serve clients from day one.

Grand Opening Marketing: Owners gain access to a structured launch plan with branded social media templates, digital advertising guidance, and local outreach campaigns to build early awareness in their community.

Initial Training.

Franchise Orientation: Comprehensive training—conducted virtually or at headquarters—covers technology systems, compliance standards, and day-to-day operations.

Operations Coaching: Franchisees learn the key business functions that drive success, including hiring and HR management, scheduling, payroll, and client communication.

Marketing & Sales Playbooks: Hands-on sessions teach franchise owners how to generate leads locally, manage reputation, and use proven social media strategies to attract families and caregivers.

Ongoing Support.

Dedicated Business Coach: Each franchisee is paired with an experienced coach who conducts regular check-ins, reviews performance goals, and helps troubleshoot operational challenges.

National Franchise Network: Owners benefit from peer collaboration through webinars, franchisee forums, and a shared resource library where best practices are exchanged system-wide.

Centralized Marketing Assistance: Corporate support includes SEO optimization, digital ad management, and access to approved creative assets that maintain consistent branding across all markets.

With Oliver’s Nannies, you’re never running your business alone. The franchisor’s combination of structured training, data-driven systems, and personal coaching equips you with the confidence and tools to grow a trusted childcare staffing business—one that supports families, caregivers, and your local community alike.

Ideal Franchisee Profile.

The Oliver’s Nannies Franchise attracts purpose-driven entrepreneurs who want to combine meaningful community impact with a proven, flexible business model. Franchisees don’t need childcare backgrounds—what matters most is leadership, organization, and a commitment to building trust with families and caregivers alike.

You May Be a Strong Candidate If You:

• Have experience in customer service, HR, sales, or management.
  A background in people-oriented roles helps owners excel in recruiting caregivers and managing client relationships.
  
• Are comfortable leading small teams and fostering community connections.
  Success in this model often comes from local networking and maintaining strong, ongoing relationships with families.
  
• Value flexibility and work-life balance.
  The home-based nature of the business allows owners to manage operations without rigid storefront hours.
  
• Want to make a positive local impact.
  Franchisees create real jobs for caregivers while helping families access safe, dependable childcare—building both community trust and personal fulfillment.

No Childcare Experience? No Problem.

The franchisor provides all required training, tools, and compliance support. From caregiver onboarding to operational systems, franchisees receive the full playbook for running a structured, scalable childcare staffing business.

Comparisons & Considerations.

Before investing in any service-based franchise, it’s essential to understand both the operational advantages and day-to-day expectations. The Oliver’s Nannies Franchise stands out for its mission-driven purpose, community impact, and accessible ownership model — while still requiring hands-on leadership and consistent management.

Advantages.

• Addresses a critical childcare gap: Oliver’s Nannies serves families in childcare deserts, connecting them with trained, W-2-employed caregivers where traditional daycare options are limited.
• Streamlined, low-overhead model: The home-based or small-office setup minimizes fixed expenses while supporting recurring client relationships through ongoing childcare needs.
• Community-first mission: Franchisees create legitimate childcare jobs, helping local families and professionals find safe, reliable care solutions.
• Structured franchisor guidance: Owners benefit from a collaborative franchise network with personal coaching, marketing resources, and operational training designed for consistency.

Considerations.

• Active team management required: Recruiting, training, and retaining qualified caregivers is an ongoing leadership priority.
• Varying state regulations: Licensing, insurance, and childcare compliance standards differ by region, requiring attention to detail.
• Consistency is key: Sustaining strong client trust depends on reliable service delivery, communication, and responsiveness.

For neutral, educational insights into how service-based and staffing franchises operate, explore the Franchise Brokers Association Blog, which covers topics like operational scalability, owner roles, and due diligence checklists for emerging franchise brands.

Frequently Asked Questions.

How much does it cost to open an Oliver’s Nannies Franchise?

According to the company’s Franchise Disclosure Document (FDD), the total estimated initial investment ranges from $69,800 to $115,000*. This includes a $38,000–$47,500* franchise fee, along with costs for training, insurance, and approximately three months of working capital.

What kind of franchise is Oliver’s Nannies?

Oliver’s Nannies is a home-based childcare staffing franchise that recruits, trains, and manages professional caregivers to provide in-home nanny and sitter services for families seeking safe, dependable childcare.

Do I need childcare experience?

No prior childcare background is required. Franchisees receive complete training on compliance, HR, and operations, and may hire staff members with childcare, administrative, or management experience.

How long does it take to open?

Most franchisees are able to launch operations within 90 to 120 days of signing the agreement, completing training, and finalizing local setup requirements.

Is the Oliver’s Franchise Right for You?

If you’re drawn to a business that blends flexibility, purpose, and community impact, the Oliver’s Nannies Franchise may align well with your goals. The model offers a structured way to enter the childcare industry without the overhead of a traditional facility—allowing owners to focus on relationships, service quality, and local trust-building.

Designed for hands-on leaders who value organization, empathy, and accountability, the franchise empowers you to operate a mission-driven business that supports families and creates legitimate childcare jobs in your community.

With a clearly defined operating system, founder-led support, and growing brand recognition, Oliver’s Nannies stands out as an accessible and values-centered franchise opportunity in the family services space.