The fencing industry is quietly becoming one of the most lucrative sectors in the home services market, and Stand Strong Fencing is leading the charge.
As part of the powerhouse Horsepower Brands portfolio, Stand Strong Fencing offers a modern, scalable franchise model that’s perfectly aligned with today’s demand for high-quality residential and commercial fencing solutions.
Founded in 2018 and launched as a franchise in 2023, the brand is quickly gaining recognition for its streamlined operations, low startup costs, and exceptional franchisee support.
In a $9 billion industry projected to keep growing due to increased interest in home improvement, security, and property value enhancement, Stand Strong Fencing provides aspiring business owners with a compelling path to entrepreneurship. Unlike traditional brick-and-mortar models, this franchise eliminates high overhead and complex logistics, empowering owners to focus on growth, customer experience, and profitability.
With a mission rooted in reliability, professionalism, and operational excellence, Stand Strong Fencing is not just a business—it’s a breakthrough opportunity in the competitive world of home services franchising.
A Brand with Purpose: The Origins of Stand Strong Fencing.
Born in Omaha, Nebraska, Stand Strong Fencing was founded with a clear mission: to transform the fencing industry through a commitment to quality, transparency, and operational excellence. As demand for reliable, high-value fencing services surged, the brand quickly distinguished itself by offering competitively priced installations backed by a rare lifetime workmanship warranty—an industry standout.
What sets Stand Strong Fencing apart from traditional fencing contractors is its values-driven approach. From highly trained crews to a centralized support infrastructure, every element of the business is engineered for consistency, efficiency, and customer trust.
These ethical business practices, combined with scalable systems and a customer-first mindset, have fueled the brand’s rapid growth since it entered the franchise space in 2023. Today, it’s not just building fences—it’s building a reputation as one of the most dependable and forward-thinking fencing franchises in the U.S. market.
Horsepower Brands: The Engine Behind the Franchise.
Stand Strong Fencing is more than a standalone success—it’s part of the elite Horsepower Brands portfolio, a franchise accelerator known for scaling high-growth, service-based businesses across the U.S. With deep operational knowledge and a proven franchise framework, Horsepower Brands delivers the tools, systems, and strategic support that set Stand Strong Fencing apart in the competitive home services space.
Franchisees benefit from a robust backend infrastructure designed to reduce complexity and accelerate growth:
- Centralized contact center to handle inbound leads, appointment setting, and customer communication.
- Proprietary CRM and POS platforms for streamlined operations and real-time business insights.
- National vendor partnerships offering exclusive pricing on fencing materials and equipment.
- Full-scale digital marketing support powered by a top-tier performance agency.
- Comprehensive training and supply chain solutions that ensure franchisees are equipped from day one.
This full-stack support system eliminates much of the operational burden, empowering franchise owners to focus on driving revenue, building local brand awareness, and delivering an exceptional customer experience.
What Services Does Stand Strong Fencing Provide?
Stand Strong Fencing offers a comprehensive range of professional fencing services designed to meet the needs of both residential and commercial clients. With a strong focus on quality craftsmanship, project efficiency, and long-term durability, the franchise specializes in the installation and repair of:
- Wood fencing.
- Vinyl fencing.
- Aluminum fencing.
- Ornamental steel fencing.
- Chain link fencing.
This diverse service lineup enables franchisees to attract a broad customer base—from suburban homeowners seeking privacy solutions to commercial property managers focused on security and compliance. By combining aesthetic appeal with structural integrity, Stand Strong Fencing has positioned itself as a trusted partner in property enhancement across a wide range of markets.
A Lean, Home-Based Business Model Built for Growth.
One of the most appealing aspects of Stand Strong Fencing is its streamlined, home-based business model. Unlike traditional fencing operations that require storefronts or warehouse space, this franchise is built for mobility, flexibility, and financial efficiency.
Franchisees benefit from:
- Lower startup costs due to minimal inventory and no need for commercial real estate.
- Reduced overhead expenses, allowing for greater profit margins.
- Scalability and freedom to grow within large geographic territories.
- Ease of entry for first-time entrepreneurs and service-based investors.
This lean operational structure not only reduces risk but also enables owners to scale quickly without the typical barriers of brick-and-mortar businesses. It’s an ideal setup for modern franchisees looking to build a profitable business with minimal fixed costs.
Comprehensive Franchisee Training and Ongoing Support.
Stand Strong Fencing is deeply invested in the long-term success of its franchisees, offering one of the most robust training and support programs in the home services franchise space. From the moment a franchise agreement is signed, new owners are guided through a structured onboarding process designed to build confidence, competence, and momentum.
Franchisees receive:
- Hands-on, in-person training covering every core area of the business—operations, installation techniques, sales strategy, and local marketing execution.
- Ongoing mentorship and field coaching to support real-world implementation and continuous improvement.
- A full library of instructional resources and operational playbooks, ensuring consistency and replicability across locations.
- Regular performance reviews and consulting sessions to identify growth opportunities and fine-tune business strategies.
This proactive, end-to-end support system sets Stand Strong Fencing apart from traditional contractors and many competing franchises. By equipping each owner with a proven roadmap, expert guidance, and scalable systems, the brand ensures its franchise partners are not just surviving—but thriving—in a highly competitive market.
Investment Overview: What It Costs to Get Started.
Launching a Stand Strong Fencing franchise requires a total initial investment ranging from $160,181 to $241,071 for a single territory. This includes the $59,500* franchise fee as well as setup, equipment, marketing, and working capital.
Startup Investment Table: Single Territory.
| Type of Expenditure | Low Estimate | High Estimate |
| Initial Franchise Fee | $59,500* | $59,500* |
| Insurance (90 days) | $4,000* | $8,000* |
| Tuition Fee | $4,995* | $4,995* |
| Travel & Living (Training) | $1,500* | $3,500* |
| Opening Package | $5,110* | $6,650* |
| Equipment Package | $0* | $2,400* |
| Rent & Utilities (90 days) | $500* | $17,500* |
| Vehicles | $15,297* | $17,592* |
| Licenses, Permits | $0* | $15,855* |
| Professional Fees | $1,000* | $10,500* |
| Technology Fee | $570* | $570* |
| CRM Fee | $1,500* | $1,500* |
| Special Software Fee | $900* | $900* |
| Contact Center Fee | $1,200* | $3,500* |
| Dues and Subscriptions | $0* | $1,500* |
| Leasehold Improvements | $0* | $2,500* |
| Brand Marketing Fee | $15,500* | $15,500* |
| Initial Marketing Spend (90 days) | $20,000* | $20,000* |
| Digital Management Fee | $1,500* | $1,500* |
| Accounting Services Fee | $2,109* | $2,109* |
| ZeePartnerships Fee | $5,000* | $5,000* |
| Additional Funds (90 days) | $20,000* | $40,000* |
| Total | $160,181* | $241,071* |
*Data based on the company’s Franchise Disclosure Document (FDD). Fees, costs, and figures are estimates and may vary based on location and other factors.
Multi-Territory Investment Options.
Franchisees looking to scale quickly can purchase multiple protected territories. Investment ranges are as follows:
Investment Table: Multi-Territory Option
| Expenditure Type | 2-3 Territories | 4-5 Territories |
| Initial Franchise Fees | $99,500* – $134,500* | $164,500* – $194,500* |
| Initial Investment (First Territory only) | $100,681* – $181,571* | $100,681* – $181,571* |
| Additional Expenditures | $10,000* – $20,000* | $20,000* – $40,000* |
| Total Investment | $210,181 – $336,071** | $285,181 – $416,071** |
*Data based on the company’s Franchise Disclosure Document (FDD). Fees, costs, and figures are estimates and may vary based on location and other factors.
Why the Fencing Industry?
The U.S. fencing industry—currently valued at over $9 billion—continues to experience steady growth, driven by several key economic and lifestyle trends. As new home construction surges, residential renovations increase, and commercial properties invest in security enhancements, the demand for high-quality fencing solutions remains consistently strong. Outdoor living upgrades and property value improvements also play a major role in fueling year-round demand.
Because fencing is often one of the first additions made to a new home or commercial site, it represents a high-priority purchase for property owners. This built-in demand offers franchises like Stand Strong Fencing a resilient, recurring customer base that spans all seasons and thrives even through shifting economic conditions.
Key Differentiators: What Makes Stand Strong Fencing Unique?
Stand Strong Fencing isn’t just another contractor—it’s a purpose-driven, franchise-ready brand with the infrastructure, reputation, and scalability that modern entrepreneurs are looking for. What sets this opportunity apart is a combination of customer-focused benefits and operational efficiency:
- Lifetime workmanship warranty that boosts consumer confidence and loyalty.
- No storefront or warehouse required, reducing startup costs and barriers to entry.
- Centralized call center to handle client communication and scheduling.
- Strong national brand identity supported by professional marketing strategy.
- Franchisee training and expert guidance from the Horsepower Brands team.
- Advanced CRM and scheduling platforms for seamless operations and billing.
These unique advantages empower franchise owners to focus on growth while avoiding the typical hurdles of construction-based businesses.
Is Stand Strong Fencing the Right Fit for You?
If you’re an entrepreneur searching for a recession-resistant, scalable franchise in the booming home services sector, Stand Strong Fencing may be exactly the opportunity you’re looking for. Backed by the operational strength of Horsepower Brands and supported by a turnkey business model, franchisees are equipped with everything needed to succeed—from training and technology to national vendor partnerships and marketing.
Whether you’re new to franchising or expanding your investment portfolio, this is a chance to build a respected, profitable business with local presence and national power.
Ready to take the next step?
The Franchise Brokers Association is here to help you explore your options and navigate the path to business ownership.
