That’s right, Starbucks, the world’s largest coffee chain, is NOT a franchise. However, many people think that it is. Why is this? People interested in franchising often call in and ask how they can purchase a Starbucks. The main reason being they see the brand so frequently, probably enjoy the coffee, and if not – […]
That’s right, Starbucks, the world’s largest coffee chain, is NOT a franchise. However, many people think that it is. Why is this?
People interested in franchising often call in and ask how they can purchase a Starbucks. The main reason being they see the brand so frequently, probably enjoy the coffee, and if not – they recognize that the majority of the world does. So naturally they see the brand as highly profitable and scalable.
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