In a booming $500+ billion home services market, one franchise, The Garage Floor Company, is turning concrete into a career opportunity—literally.

The Garage Floor Company™, founded in Omaha, Nebraska, is rapidly emerging as a standout brand in the garage floor coating and surface restoration industry. With a proven model built on high-performance polyaspartic and epoxy coatings, sleek garage storage solutions, and strong customer satisfaction, this franchise isn’t just transforming spaces—it’s transforming lives.

For entrepreneurs ready to leave the desk behind and step into a business that’s hands-on, home-based, and highly scalable, The Garage Floor Company offers a compelling path forward. Franchisees don’t just install durable, great-looking floors—they build a business they own, independence, and pride of ownership, all with the backing of a fast-growing national brand.

What makes this opportunity so powerful? It’s more than just floor coatings. This franchise is built around low startup costs, minimal overhead, and growing demand from both residential homeowners and light commercial clients looking to enhance the utility and aesthetics of their spaces. And thanks to world-class training, strong operational support, and an in-demand service offering, franchisees are equipped to launch quickly and scale operations confidently.

Whether you’re a tradesperson ready to be your own boss or a white-collar professional seeking a more tangible, fulfilling business, The Garage Floor Company™ invites you to explore a franchise that’s built for more than just business—it’s built for impact.

This article is sponsored by The Garage Floor Company. The content has been created in partnership with the brand to provide insights into its business model and franchise opportunities.

From Garage Floors to Business Growth: The Story Behind the Brand.

The roots of The Garage Floor Company™ trace back to 2011, when co-founders Jeff Gannon and Dan Feltman set out to build something better than the status quo. After experiencing firsthand the frustrations of working within a franchise system that lacked professionalism, support, and a clear path to success, they envisioned a franchise built on the opposite—franchisee-first support, real-world training, and systems that actually work.

By 2020, their vision had crystallized into a full-scale franchise program. Since then, the brand has expanded rapidly across the U.S., earning a reputation for delivering high-performance floor coatings not only for garages, but also basements, utility rooms, and light commercial spaces. Their service portfolio includes sleek, durable polyaspartic and epoxy coatings that homeowners and business owners alike are proud to show off.

But The Garage Floor Company is more than a service—it’s a movement in surface enhancement, backed by a clear mission: to elevate the industry through innovative, long-lasting, and easy-to-maintain solutions. What truly sets this franchise apart is its commitment to core values: community, innovation, integrity, and excellence. These values are embedded in every job completed, every franchise launched, and every client served.

For franchisees, this means entering a business that’s not just a business—but meaningful. With hands-on coaching, a clear operational roadmap, and a product that has a compelling value proposition, owners are empowered to scale confidently while delivering craftsmanship that earns trust and repeat business.

A Booming Industry with Strong Demand—and Even Stronger Opportunity.

If you’re looking for a franchise that rides the wave of multiple high-growth markets, The Garage Floor Company™ delivers on all fronts. The U.S. home improvement industry has surged past the $500 billion mark, with homeowners increasingly prioritizing garage transformations, aesthetic upgrades, and durable surfaces that stand the test of time. What was once an overlooked part of the house is now one of the hottest spaces to renovate.

At the same time, the concrete repair, protection, and restoration market—valued at $18–$21 billion—is booming. Consumer demand is high for solutions that not only improve the look of concrete floors, but also strengthen them against wear, weather, and time. This convergence of function and style has created ideal conditions for franchisees looking to capitalize on a business that’s built for growth.

The Garage Floor Company taps into multiple expanding segments, including:

• Residential garage floor coatings and home upgrades
• Light commercial surface finishing
• Garage storage system installations
• Decorative concrete overlays
• Concrete repair and resurfacing services

With its commitment to premium products, exceptional service, and customized solutions, the brand meets modern consumer expectations head-on. Even better, its model provides year-round demand potential—supporting operations across seasons, not just the summer home improvement rush.

Whether it’s a homeowner seeking a garage-to-gym conversion or a business upgrading its showroom floor, the demand is growing—and The Garage Floor Company is well positioned to answer the call.

What Sets The Garage Floor Company™ Apart?

In a fragmented market filled with independent contractors and one-man operations, The Garage Floor Company™ stands out as a trusted, professional, and scalable franchise brand. It delivers the structure and credibility that consumers crave—without the bloated overhead or rigid bureaucracy of legacy flooring chains. For franchisees, that means clear systems, stronger support, and a business model designed for long-term success.

Proprietary Coating Systems & Processes.

Franchisees gain exclusive access to polyaspartic and epoxy floor coating systems that are engineered for performance. Developed in collaboration with vetted vendors, these systems deliver fast cure times, chemical resistance, and lasting durability—giving you a product portfolio that’s competitive and built to last.

Home-Based Business Model.

Start lean and stay agile. The Garage Floor Company offers a home-based franchise structure that requires no retail space or large warehouse. Most owners operate with a small team, managing installations on-site and keeping overhead costs low—an ideal setup for today’s mobile, efficiency-focused entrepreneurs.

Diverse Revenue Streams.

This isn’t just a one-service business. Franchisees can grow through multiple offerings, including:

• Garage cabinets and custom storage solutions
• Concrete polishing and floor maintenance
• Seasonal coatings and annual service plans

These add-ons don’t just widen your catalog—they expand project scope and encourage repeat business and ongoing service relationships.

Hands-On Training & Operational Support.

Unlike other franchise systems that hand you a manual and wish you luck, The Garage Floor Company provides founder-led, immersive training that reflects real job site conditions. You’ll also be equipped with a proprietary operating system, robust CRM tools, and dedicated business coaching to support your growth from day one.

Industry-Leading Tools & Partnerships.

Franchisees benefit from pre-negotiated vendor relationships, discounted pricing on premium equipment, and access to industry-best CRM software—empowering you to manage client communication, scheduling, and quoting with speed and professionalism.

This is the kind of franchise opportunity that doesn’t just offer a business—it offers a blueprint for building a reputable, resilient brand in your local market.

What Does It Cost to Start The Garage Floor Company?

The franchise is designed to be accessible to first-time business owners and experienced tradespeople alike. Here’s a breakdown of the estimated startup costs for a single territory:

Initial Investment for a Single Territory.

Type of Expenditure	Low Estimate	High Estimate
Initial Franchise Fee	$55,000*	$55,000*
Lease Deposit – Three Months	$0*	$1,500*
Storage Unit	$0*	$1,500*
Equipment	$16,800*	$25,000*
Initial Inventory	$10,000*	$20,000*
Computer, Software, and Business Management System	$3,356*	$3,535*
Service Vehicle	$19,850*	$21,825*
Start-Up Marketing	$4,500*	$13,500*
Insurance Deposits	$900*	$3,000*
Travel for Initial Training and Supplies	$1,500*	$4,000*
Professional Fees	$1,000*	$3,000*
Licenses and Permits	$100*	$500*
Additional Funds (Three Months)	$20,000*	$100,000*
Total Estimated Investment	$133,006*	$252,382*

Data based on the company’s Franchise Disclosure Document (FDD). Fees, costs, and figures are estimates and may vary by location and other factors.

Multi-Territory Ownership Opportunities.

Entrepreneurs looking to expand their footprint from the start can consider The Garage Floor Company’s multi-territory franchise structure. This model is ideal for experienced operators, contractors, or business developers seeking to build a regional presence.

Initial Investment – Multiple Territories

Type of Expenditure	Low Estimate	High Estimate
Initial Franchise Fee	$105,000*	$240,000*
Estimated Investment to Open Single Territory	$78,006*	$197,382*
Total Estimated Investment	$183,006*	$437,382*

Data based on the company’s Franchise Disclosure Document (FDD). Fees, costs, and figures are estimates and may vary by location and other factors.

What a Day Looks Like for a Garage Floor Company™ Franchise Owner.

Running a Garage Floor Company™ franchise is anything but routine—and that’s exactly the appeal for many owners. This opportunity blends hands-on craftsmanship with the freedom and flexibility of being your own boss. Instead of sitting behind a desk, you’re out in the field—overseeing impactful projects, managing a growing team, and building something that’s truly your own.

A Typical Day Might Include:

• Prepping the installation crew and reviewing the day’s job schedule.
• Visiting job sites to oversee floor coatings, ensure proper surface preparation, and deliver high-quality results.
• Meeting with prospective clients for on-site estimates and consultations.
• Managing material orders, coordinating deliveries, and keeping inventory stocked.
• Scheduling new projects, assigning teams, and optimizing timelines.
• Running payroll, reviewing CRM dashboards, or analyzing financial performance.
• Promoting your services through social media content, local advertising, or networking events.

While the work can be physically demanding—especially in extreme weather—many franchisees describe it as energizing and fulfilling. There’s a deep sense of satisfaction that comes with transforming a dull, cracked concrete surface into something sleek, durable, and showroom-worthy. And because the business operates outside of a traditional 9–5 framework, owners enjoy autonomy over their schedule and the ability to grow at their own pace.

This franchise is ideal for those who want to stay active, lead a team, and make a visible impact—while still leveraging the power of a scalable business system.

Support That Goes Beyond Training.

Franchise ownership should never feel like a solo mission—and at The Garage Floor Company™, it doesn’t. This franchise is built on the belief that success is a shared effort, which is why their support system extends well beyond the initial onboarding phase.

From day one to year ten, franchisees have access to a robust infrastructure designed to support growth, boost efficiency, and eliminate the guesswork of entrepreneurship.

Ongoing Support Includes:

• Operations Guidance: Proven best practices for managing crews, optimizing daily workflows, and running efficient job sites
• Marketing Support: Local lead generation tools, customizable promotional assets, and strategies for digital outreach and community branding
• Technical Support: On-demand installation training, product updates, and troubleshooting assistance to help maintain quality across every job
• Peer-to-Peer Community: A growing network of fellow franchisees who share tips, referrals, and real-world insights through regular communication and events

Whether you’re refining your quoting process, rolling out a seasonal promo, or troubleshooting an install, help is just a call—or text—away. This culture of support and collaboration is a key reason franchisees feel confident, capable, and never alone in their journey.

With The Garage Floor Company™, you’re not just buying into a franchise—you’re joining a team that’s invested in your success every step of the way.

Is The Garage Floor Company™ the Right Fit for You?

If you’re looking to escape the 9–5, work with your hands, and build a business rooted in quality, service, and local impact, The Garage Floor Company™ might just be the franchise you’ve been searching for. This is more than a floor coating business—it’s a scalable, lifestyle-friendly opportunity that empowers entrepreneurs to take ownership of their future.

This franchise is a strong fit for:

• Skilled tradespeople ready to transition from technician to business owner
• Corporate professionals craving a hands-on, physical business with real-world impact
• Service-based investors seeking scalable growth in a booming, historically resilient category
• Franchise operators looking to expand into multi-unit ownership without the burden of high fixed costs

Thanks to a home-based model, robust training and support, and access to trusted vendor partnerships, franchisees can scale at their own pace. Whether you’re installing epoxy flooring, adding garage storage systems, or managing a growing team, you’ll be doing work that adds value—to your customers and your community.

Ready to Take the Next Step?

The Franchise Brokers Association is here to help you explore whether this opportunity aligns with your goals, lifestyle, and investment plans. Let us help guide your journey into franchise ownership.

Start here: Explore Franchise Opportunities Today.